Public, sales speaking has gained its popularity. We see a lot of motivational speakers nowadays, reason if which is that public speaking is an effective platform for good content and marketing and sales strategy. It will bring your brand press and industry credibility and it becomes easier for you to sell products and services.
Although you need to remember that public speaking is a valuable sales tool and you need to find a perfect speaker who is inspirational, has some good public speaking skills and is experienced in this field. Dave Crane is one of the most famous and experienced motivational speakers in Dubai. As an effective speaker and great trainer, he offers sales training in Dubai, that you might find helpful.
Most people think that public speaking and sales together mean that the speaking session must be structured as sales pitch in order to sell their product. But it’s actually completely opposite. You should not be trying to directly sell something to an audience. Your goals instead should be engaging an audience, causing interest in your products, make people think and establish lasting relationships.
That’s what makes powerful and effective speech. You should definitely avoid direct selling during your session because there are chances people will get bored or annoyed. Sales speaking causes indirect results. It increases brand awareness in case you are giving some valuable information to your customers, that builds trust and interest in an audience. You have to initiate relationships by giving something away, people should walk away with some new valuable knowledge.
For this you need to provide quality content that is engaging, interactive, easy to follow. For example, you can give your audience some advice about the topic which they care about, you can include statistics to make it more reliable and also try to touch their emotions by including an inspirational story that makes people think in a different way. Creating quality content takes some time. You need to work on it until it’s perfect. Working on an hour long presentation can take several days.
You need to 1) draft the content 2) practice the delivery 3) make it smooth and perfect. You need to practice a lot before your presentation to have it perfectly memorized. Storytelling skills are essential when it comes to public speaking. Your audience should feel like you are having a conversation with them not just reading a script. To reach that you need to understand your audience and choose different techniques to communicate with different groups of people: students, businessmen and etc. In order to make your speech engaging and fun to listen to, you can even tell jokes. Keep in mind that public & sales speaking is like a marathon you need to maintain a steady pace to win.
In order to become a great public and sales speaker you need to work a lot and spend some valuable time to earn those skills. It’s always a good idea to ask a professional, someone who is experienced and successful in this job, for help. Dave Crane Global provides sales training in Dubai. He will teach you how to reach an audience effectively, how to communicate, sell products and deliver a perfect speech in general.